Who We Are
Customer Proposition
The Fern

Our research of thriving organizations reveals a fascinating truth from the science of physics.

Traditional management theory believed organizations should remain closed, undisturbed, in constant equilibrium; a lack of movement was preferred to instability and that change was a negative disruption.

Science tells us just the opposite.

The more organizations interact with their environment, import energy, gather data from their surroundings and reconfigure themselves to be more self-adaptive, the more they will thrive and flourish - just like the fern.

Fossil records confirm that the first fern species made the transition from the primitive seas to land about 395 million years ago. They are the first vegetation to emerge from the forest floor after a fire. There are now 12,000 species of ferns worldwide. They continue to adapt to new conditions and thrive as never before.

An orderly system develops its own feedback loops and uses information flow to reconfigure itself. Living organisms thrive on the natural cycle of order and change. Organizations are organisms: they achieve vitality through leaders directing the delicate balance of stability, strategic change and growth.